Icelollyholiday.Blogspot.com - Holiday price comparison website icelolly.com is to sponsor ITV’s You’ve Been Framed in 2017.
The sponsorship reflects a “significant” but unspecified investment by the Leeds-based firm.
The company will also feature in national TV advertising for the first time in with a ‘Compare. Call. Save’ campaign which breaks on Christmas Eve and runs until the end of January. Previous TV ads have been shown regionally.
Icelolly.com has been travel provider sponsorship of Ant & Dec’s Saturday Night Takeaway in 2015 and Bang on the Money in 2016.
Chief marketing officer Ross Matthews said: “This is a fantastic opportunity for us to get in front of our core target audience – families who are looking to get a great deal on their next holiday.
“Sponsorships have always been an important part of our marketing strategy and we’re confident that this latest move will also prove a success.
“We’re also hugely excited about our first investment in national TV advertising which will help to fuel our upward trajectory of growth.
“We believe that both campaigns speak volumes of a brand that continues to punch above its weight, and look forward to sharing even more exciting news throughout 2017.”
Tags : ice lolly holidays 2016, ice lolly london, ice cream holidays 2017, purple travel, low cost holidays all inclusive, a1 travel, holiday lollipops
The sponsorship reflects a “significant” but unspecified investment by the Leeds-based firm.
The company will also feature in national TV advertising for the first time in with a ‘Compare. Call. Save’ campaign which breaks on Christmas Eve and runs until the end of January. Previous TV ads have been shown regionally.
Read also : 5 Destination Places to Visit Near CHENNAI For Family HolidaysThe activity aims to showcase the brand to national viewing audiences of almost 40 million adults across prime time TV and catch-up services from January 2 to September.
Icelolly.com has been travel provider sponsorship of Ant & Dec’s Saturday Night Takeaway in 2015 and Bang on the Money in 2016.
Chief marketing officer Ross Matthews said: “This is a fantastic opportunity for us to get in front of our core target audience – families who are looking to get a great deal on their next holiday.
“Sponsorships have always been an important part of our marketing strategy and we’re confident that this latest move will also prove a success.
“We’re also hugely excited about our first investment in national TV advertising which will help to fuel our upward trajectory of growth.
“We believe that both campaigns speak volumes of a brand that continues to punch above its weight, and look forward to sharing even more exciting news throughout 2017.”
Tags : ice lolly holidays 2016, ice lolly london, ice cream holidays 2017, purple travel, low cost holidays all inclusive, a1 travel, holiday lollipops
